New Home – Buddy Up

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Timeline

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September – December 2020 (12 weeks)

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My Role

Solo student project for Springboard UX/UI Bootcamp

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PROBLEM

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College students fail to accomplish their personal goals

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As a college student, I’ve noticed how many of my peers I were able to persevere towards our academic pursuits. Yet, we have failed to accomplish our personal goals. This sparked the question- why was there this disconnect in our lives?

THE SOLUTION

Accountability partners are key

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WHite Paper Research

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A way to achieve goals with 95% success…..

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Starting with white paper research, I began to draw from research articles on the topic of goals, motivation, and achievement- when I stumbled upon an eye-opening statistic from the American Society of Training and Development:

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“..people are 65 percent likely to meet a goal after making their goal public. But their chances of success increase to 95 percent when they have a specific accountability partner to report to”

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Competitive Analysis + the gap

The competition had NO ACCOUNTABILITY aspect.

While keeping the above statistic in mind, I analyzed the 4 most popular apps surrounding this goal/productivity space. I found that almost none of them had this aspect of an accountability partner to help the user achieve their goals. This then became my opportunity for the solution.

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User Interviews

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My interviewees were 3x more likely to succeed when there was accountability for their goals

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Although I saw from research accountability was important, I’ve conducted interviews with 8 students who failed at achieving their personal goals. I’ve asked them questions below to find trends on why they failed at some goals versus others then organized my data through affinity mapping.

RESEARCH QUESTIONS :

Tell me about the last goal you set?
What was the most difficult part about trying to achieve your goal? Why?
What motivated you to start in the first place?
What was your process for trying to achieve that goal?
Tell me about a time you had to do something difficult and accomplished it.

The Main Insight

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None of the previous apps my interviewees used worked due to a LACK of accountability.

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Based on the trends in my affinity map, I’ve noticed how if there is no pain or real consequence (accountability) associated with NOT achieving their goal as was the case in previous apps they’ve used, motivation to continue cease to exist.

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THE COLLEGE STUDENT PERSONA

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DESIGN

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Setbacks + a new direction for accountability

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At first, I spent 2 weeks trying to play with three different directions: Augmented Reality, Virtual Reality, and an app solution. However, upon thinking about its effects I realized that on a daily basis, using either augmented or virtual reality may be more of a hassle than a benefit. The same effects can be achieved though a simple smart phone app, hence- I stuck to an app for my final solution platform.

TESTING + IMPROVEMENTS

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3 major improvements in my design

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Based on various feedback from 8 other peers + mentor feedback, I continually iterated my design over the span of 4 weeks- with 3 major improvements:

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THE FINAL SCREENS

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The final product

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The Style Guide

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Link to my full Figma work file here.

CONCLUSION + LESSONS LEARNED

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What I’d do differently next time.

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This was my first-ever UX project (Hooray)! ????. More than the actual output, however- I’m immensely grateful to have been through an entire UX process so I can see what it’s actually like. On that note, a few things I’ve learned:

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1.Iterate as much as you can. In the beginning stages, I’ve explored so many different options to try finding the right solution for my student users- I’ve ended up “restarting” my project over 3 times with over 9 iterations of my FIGMA file to make sure every aspect of the app was designed with intention. Not to mention- I have a better sense to obey WCAG standards next time!

2.Focus more on tradeoffs with each direction. Although at first, I explored solutions using VR/AR, I hope to become stronger in communicating these tradeoffs with the user in mind so I can better communicate my design decisions to myself, my mentor, and future recruiters.

3.Be insight- not process-driven. Despite weeks of research + development, my first version of this case study was full of unnecessary text at this stage instead of tying everything into the bigger question- “so how does this fit into the bigger picture”? Hence, I cut down the copy by more than 60% and focused on the major points in my project. Hence, going forward I believe focusing more on the insights will improve my storytelling abilities to others.

4.You didn’t fail- you just found 100 ways that didn’t work. From noticing mistakes in my UI to uncovering more foundational UX problems in my app, I’m thankful to have constantly asked for feedback from my peers and my mentor. In the end, I pushed to have the app as best I could, and did not let my own thinking stop me from questioning if my own decisions were truly best for the user.

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For more work inquiries, or to grab a coffee do email me at

sharonyeunkim@gmail.com☕️✨

Thank you for reading! ????

More Projects :

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Homes First Design Sprint

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Parsons Student Portal Redesign

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